Unilever (Lynx/Axe)

Unilever (Lynx/Axe)

Unilever (LSE: ULVR) is an Anglo–Dutch multinational consumer goods company co-headquartered in London, England and Rotterdam, Netherlands. Insights Interactive was hired by the Lynx/Axe team to consult for one of 14 brands with sales of over 1 billion euros.

Dr. Vince Wong, CEO of Insights Interactive, was hired as a consumer expert by the company to help explore cross cultural behavioral motivations of their young male adult consumers.

This fed into development of the brand globally, resulting in award winning global communication campaigns including a Cannes Gold Lion Award.